Performance Marketer
Core
Optimizing Google search campaigns and managing paid search budgets to grow conversion value across Google's ecosystems and new DSPs.
Role type
Senior Performance Marketing Specialist (SEM)
Builds
Paid search campaigns and ad creatives for a global domain name registration platform
Domain
Digital Marketing / Domain Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Bing Ads, SEMRush, cohort analysis, life-cycle marketing, tracking implementation, landing page optimization, A/B testing, budget forecasting
Preferred skills
Google Analytics, Data Studio, SEO alignment, social media collaboration
Technologies
Google Ads, Bing Ads, SEMRush, Google Analytics, Data Studio
Responsibilities
Plan, execute, and optimize paid search campaigns; conduct keyword research and competitive analysis; develop ad copy and creatives; monitor performance metrics (CTR, CPC, CPA, ROAS); perform A/B testing; manage campaign budgets and forecasting; generate performance reports with insights
Seniority
Mid-level, hands-on IC