Senior Growth Director, B2C GTM
Core
Design and lead the complete B2C Go-to-Market (GTM) framework for global products, bridging consulting-grade strategy with commercial execution to drive market entry and growth.
Role type
Senior Growth Director, B2C GTM
Builds
Global B2C GTM function, market entry playbooks, and commercial transformation frameworks
Domain
Technology, Telco, Digital Platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2C GTM strategy, value proposition design, brand architecture, performance marketing, pricing strategy, partner enablement, GTM scalability, commercial transformation, C-suite influence, market entry planning
Preferred skills
Consulting DNA (Big 4/Strategy firms), thought leadership, cross-functional alignment
Technologies
N/A
Responsibilities
Define B2C GTM strategy from proposition through execution; develop scalable market entry playbooks for new countries; partner with Product, Marketing, and RevOps to align pricing and packaging; act as senior commercial voice translating data into strategic insights; re-architect growth approaches using evidence-based methodologies; lead internal alignment across Product, Technology, Finance, and Commercial.
Seniority
Senior, hands-on IC with strategic leadership