SEO / Digital Marketing Specialist
Core
Lead and execute digital strategies across multiple brands, driving organic and paid search performance while managing a digital marketing team.
Role type
Senior Digital Marketing Manager (SEO focus)
Builds
Organic and paid search campaigns, digital assets, and team-led content strategies for multiple brands
Domain
Digital Marketing / SEO / Multi-brand Management
Deliverable
product features
Required skills
Keyword research, SEO optimization, A/B testing, Google Analytics, Google Ads, competitor analysis, team management, CMS management, project management
Preferred skills
HTML/CSS, multi-brand environment experience, Google Ads certification, Google Analytics certification
Technologies
SEMrush, Ahrefs, Google Analytics, Google Search Console, Google Ads, CMS platforms
Responsibilities
Conduct keyword research and optimize website content for targeted keywords; Analyze performance data to drive decision-making and report on digital KPIs; Manage and mentor a digital team including copywriters and social media managers; Collaborate with development teams to implement SEO best practices; Execute paid search strategies to complement organic efforts
Seniority
Senior, hands-on IC with team leadership