Director, Product Marketing
Core
Define platform positioning and messaging strategy, lead go-to-market execution for major launches, and align Product, Sales, and Communications to shape the company's innovation narrative.
Role type
Director, Product Marketing (B2B SaaS/Enterprise)
Builds
Unified life insurance platform enabling carriers to launch products in weeks via AI and automation
Domain
Insurtech / Fintech / B2B SaaS
Deliverable
product features
Required skills
B2B SaaS product marketing leadership, go-to-market strategy, cross-functional stakeholder alignment, sales enablement strategy, executive storytelling, market/competitive intelligence, team building and scaling
Preferred skills
Fintech or insurtech experience, platform business experience, AI tool fluency
Responsibilities
Own platform positioning and messaging strategy; Lead go-to-market strategy and execution for major launches; Build partnerships across Product, Sales, and Communications; Set strategy and quality bar for sales enablement materials; Bring market insight into executive conversations to influence roadmap; Own measurement framework connecting marketing to pipeline; Grow the product marketing function
Seniority
Director, strategic leadership & team scaling