Director, Performance Marketing
Core
Lead Scribe's global performance marketing program to drive measurable, scalable customer growth across all channels.
Role type
Director of Performance Marketing
Builds
Global performance marketing engine for a Workflow AI platform serving 600,000 businesses
Domain
SaaS / B2B Workflow Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Multi-channel performance marketing strategy, MMM and incrementality studies, media buying mechanics, team leadership, cross-channel measurement, budget pacing, creative optimization, auction dynamics, data-driven experimentation
Preferred skills
Systems thinking, first-principles thinking, rapid learning, bias toward action
Technologies
Meta, Google, YouTube, TikTok, Reddit
Responsibilities
Own and operate global performance marketing program across all channels; Develop and execute holistic performance marketing strategy; Define and drive tactics to scale channels and approaches; Oversee channel performance and budget pacing; Partner cross-functionally on measurement and forecasting; Build and mentor a high-impact team
Seniority
Director, hands-on leadership