Director of Performance Marketing
Core
Lead Scribe's global performance marketing program across all channels to drive measurable, scalable customer growth using data-driven strategies and experimentation.
Role type
Director of Performance Marketing
Builds
Global performance marketing programs across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms
Domain
SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Multi-channel performance marketing strategy, MMM and incrementality studies, budget pacing and ROI optimization, team leadership and mentorship, cross-functional partnership, experimental design, media buying mechanics, creative optimization, auction dynamics, quantitative data analysis
Preferred skills
Systems thinking, first-principles thinking, bias toward action, rapid learning, scaling acquisition engines
Technologies
Meta, Google, YouTube, TikTok, Reddit
Responsibilities
Own and operate global performance marketing program across all channels; Develop and execute holistic performance marketing strategy; Define and drive tactics to scale channels and approaches; Oversee channel performance and budget pacing; Partner cross-functionally on measurement, forecasting, and modeling; Build and mentor a high-impact team
Seniority
Director, hands-on leadership
