Senior Brand Manager
Core
Senior Brand Manager responsible for defining and executing marketing strategies, driving business performance, and leading omni-channel activations for a portfolio of OTC and pharmaceutical brands.
Role type
Senior Brand Manager
Builds
Marketing strategies, annual plans, and omni-channel campaigns for consumer health brands
Domain
Consumer Health / OTC / Pharmaceuticals
Required skills
Strategic planning, market analysis, consumer insights, omni-channel campaign management, financial performance tracking, cross-functional collaboration, innovation management
Preferred skills
Trade marketing experience, sales experience, data analysis tools proficiency
Technologies
Market panels, consumer studies, data analysis tools
Responsibilities
Define and pilot brand strategy, accelerate business performance through revenue and market share management, design and execute omni-channel activation plans, contribute to product innovation and launches, foster cross-functional collaboration
Seniority
Senior, hands-on IC
