Social Media / Paid advertising / Digital Marketing
Core
Drive digital marketing efforts across social media and paid advertising to increase brand awareness, engagement, and conversions for an e-commerce client.
Role type
Digital Marketing Specialist (Social Media & Paid Advertising)
Builds
Social media campaigns, paid media channels (search, social, mobile), and promotional strategies for an e-commerce website.
Domain
E-commerce / Retail / Consumer Goods
Deliverable
product features
Required skills
Social media strategy, paid social advertising (Facebook, Instagram, TikTok), SEO, SEM, email marketing, affiliate marketing, e-commerce platform management, CMS management, Google Analytics, SEMRush, Similarweb, Excel, email & SMS platforms
Preferred skills
Experience in retail or consumer goods industry, knowledge of emerging digital marketing technologies
Technologies
Facebook, Instagram, TikTok, Google Analytics, SEMRush, Similarweb, MS Office
Responsibilities
Develop and execute social media strategies, plan and execute paid media campaigns, manage daily oversight of paid media channels, produce engaging social media content, forecast and report financial results, analyze website performance
Seniority
Mid-level (4-6 years experience)