Area Sales Manager
Core
Lead and coordinate the sales field force to achieve sales, distribution, visibility, and execution objectives across assigned territories.
Role type
Area Sales Manager
Builds
Sales volume and value growth for consumer health brands (Sensodyne, Panadol, etc.)
Domain
Consumer Health / FMCG
Required skills
Team management, territory planning, sales forecasting, distributor relationship management, financial management, data analytics, project management, negotiation, stock planning, compliance monitoring
Preferred skills
MBA or equivalent postgraduate qualification, CIM/SLIM professional qualification
Technologies
Management information reports, data analytics tools
Responsibilities
Deliver monthly, quarterly, and annual sales objectives; Lead, coach and motivate the field sales team; Set and cascade territory targets and promotional allocations; Develop and implement territory development plans; Drive route-to-market and in-store execution; Plan stock requirements to minimize out-of-stock situations; Provide bottom-up sales forecasts; Monitor competitor activity; Coordinate new product launches; Build relationships with distributors and retailers; Support recruitment and capability development of sales representatives; Manage distributor commercial hygiene including sales outstanding and business risk.
Seniority
Mid-Senior, hands-on IC with team management
