Manager, Pricing and Trade Promotion
Core
Lead trade promotion strategies and pricing policies for OTC/consumer health brands to drive in-store and online trade support.
Role type
Manager, Trade Marketing & Pricing
Builds
Trade offers, promotional pricing programs, and 4P strategies for consumer health brands
Domain
Consumer Health / OTC / Retail Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, sales trend analysis, competitive analysis, budget management, retail environment knowledge, syndicated data analysis (IRI/Nielsen), MS Excel, MS PowerPoint
Preferred skills
Cross-functional collaboration, problem solving with limited information, presentation skills
Responsibilities
Analyze sales trends to shape go-to-market 4P strategy; Design and deploy trade offers (in-store and online); Manage trade material and communications; Consult on display and bonus packs budget; Lead Quarterly Promotional Reviews; Own promotional pricing policies; Provide inputs for innovation testing and commercial trade strategies; Liaise with customer teams on funding asks; Present on promotional topics to stakeholders and customer teams.
Seniority
Manager, hands-on IC