Expert Marketing Manager, CEE EM East
Core
Lead expert marketing activities across Central Asia, Mongolia, the Caucasus, and Belarus to strengthen healthcare professional advocacy for OTC and Oral Health Care brands.
Role type
Senior marketing manager (expert engagement)
Builds
Omnichannel expert engagement programs and brand advocacy initiatives
Domain
Consumer healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Expert marketing strategy, omnichannel marketing, field force management, stakeholder management, team leadership, budget management, digital transformation, performance management, change management
Preferred skills
Knowledge of Kazakh or Uzbek, healthcare/pharmaceutical certifications
Technologies
Digital tools and systems supporting expert engagement
Responsibilities
Develop and implement expert engagement strategy, lead expert marketing activities across categories, drive healthcare professional engagement through integrated programs, build omnichannel ecosystem, ensure compliance, partner with cross-functional teams, build relationships with healthcare organizations and KOLs, manage expert marketing budget, monitor performance, lead and develop a high-performing team
Seniority
Senior, hands-on IC with team leadership
