Global Marketing Manager - Equity
Core
Develop global brand strategy and deliver end-to-end 360° communication for Panadol, focusing on digital go-to-market and product innovation launches.
Role type
Senior Global Marketing Manager (FMCG/OTC)
Builds
Global brand growth plans, digital communication assets, and commercial innovation programs for OTC pain relievers.
Domain
Over-the-counter (OTC) healthcare, pain relief, and consumer packaged goods (FMCG).
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global brand strategy, digital marketing strategy, P&L ownership, cross-functional team leadership, media planning, innovation pipeline management, shopper-consumer relationship management, complex project management, regulatory environment navigation, science-based marketing.
Preferred skills
MBA, experience in both developed and developing markets, category-level strategic planning.
Technologies
digital strategy tools, e-commerce platforms, media planning systems
Responsibilities
Lead the Brand Growth Plan 2028-2030, manage global P&L for projects, drive flawless product launches, and manage relationships with key design markets.
Seniority
Senior, hands-on IC with strategic leadership