Senior Manager, Market Access Marketing
Core
Lead U.S. market access strategy and tactical execution for Amtagvi and pipeline cell therapies, translating clinical and economic evidence into value propositions for payers and providers.
Role type
Senior Manager, Market Access Marketing
Builds
Payer and provider value propositions, AMCP dossiers, economic tools, and reimbursement education resources.
Domain
Biotechnology / Cell and Gene Therapy (CGT) / Oncology
Required skills
U.S. market access strategy, payer/provider landscape knowledge, health economics, value proposition development, cross-functional leadership, project management, compliance
Preferred skills
Doctorate degree (PharmD, MD, PhD), cell therapy or hematology/oncology experience
Technologies
Microsoft Office
Responsibilities
Develop and execute U.S. market access strategy and annual tactical plans; Lead development of payer and ATC resources including value presentations and economic tools; Partner with HEOR/RWE and Brand Marketing to identify evidence gaps; Generate actionable insights through market research and competitive intelligence; Train field teams on approved messaging and resources; Manage agencies, vendors, budgets, and promotional review.
Seniority
Senior Manager, strategic leadership with hands-on execution