Digital Planning Lead
Core
Translating brand and performance strategies into integrated, full-funnel digital plans that drive measurable business outcomes by orchestrating investment, channel roles, and timing.
Role type
Senior IC digital planning lead
Builds
Integrated digital plans spanning upper, mid, and lower funnels for client media investments
Domain
Digital media planning and strategy
Required skills
Full-funnel planning, channel integration, budget allocation, commercial accountability, data-informed decision making, cross-functional collaboration
Preferred skills
Experience with agentic marketing platforms, test-and-learn programme integration
Technologies
WPP Open, Open Intelligence
Responsibilities
Develop integrated digital plans spanning upper, mid, and lower funnels; Own digital budget allocation across channels and objectives; Ensure all channels work together as a system; Establish and enforce clear planning frameworks and principles; Use data and insights from brand and performance teams to inform planning decisions; Translate inputs from strategy and performance leads into a single, unified plan