Data Specialist and Performance Marketer
Core
Develop and optimize paid digital campaigns and SEO strategies to drive traffic, conversions, and ROI for solar energy solutions.
Role type
Senior Performance Marketing & SEO Specialist
Builds
Paid ad campaigns and organic search visibility for solar energy products
Domain
Renewable Energy / Digital Marketing
Required skills
Paid media campaign management, SEO strategy execution, A/B testing, keyword research, technical SEO audits, data analysis, ROI optimization, competitor analysis, content strategy alignment, advanced analytics tool proficiency, data visualization
Preferred skills
Google Ads certification, Google Analytics certification, Meta Blueprint certification, SEO certifications
Technologies
Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Google Analytics, SEMrush, Ahrefs, Moz, Hotjar, Facebook Business Manager, TikTok Ads Manager
Responsibilities
Develop and optimize high-impact paid digital campaigns across multiple platforms; Monitor, analyze, and optimize campaign performance based on KPIs like CPA, CPC, and ROAS; Execute rigorous A/B testing to refine and scale campaigns; Lead advanced SEO strategies to improve organic rankings and drive traffic; Conduct keyword research, competitor analysis, and technical audits; Provide detailed analytics reports and strategic insights to senior management.
Seniority
Senior, hands-on IC
