Marketing Manager - ERP & Digital Solutions
Core
Strategic marketer owning the full marketing strategy for an ERP and digital solutions portfolio, focusing on brand positioning, lead generation, and thought leadership.
Role type
B2B Marketing Manager (ERP & Digital Solutions)
Builds
Brand identity, content assets, lead nurturing workflows, and multi-channel campaigns for a technology consulting firm.
Domain
IT Consulting, ERP, Digital Transformation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, SEO, content marketing, lead generation, paid media management, social media management, marketing automation, event planning, PR, data analytics
Preferred skills
Experience with SAP or similar ERP ecosystems, experience in outsourcing/managed services
Technologies
Marketing automation tools, CRM systems, SEO tools, PPC platforms
Responsibilities
Develop and execute SEO strategies to maximize search visibility and organic traffic; Build and manage content plans including blogs, whitepapers, and case studies; Design and run multi-channel campaigns to attract and convert qualified leads; Manage social media presence and community engagement; Plan and host webinars and industry events; Collaborate on joint marketing campaigns with technology partners; Develop PR strategies and secure media coverage; Track and report on marketing activities to ensure ROI.
Seniority
Mid-Senior, hands-on IC