Sr. Brand Manager, Fenbid
Core
Lead the development of annual market activation planning and execute global strategies to achieve brand sales and profit objectives for select Core brands.
Role type
Senior Product Brand Manager (Rx)
Builds
Brand strategies, market activation plans, and promotional effectiveness programs for OTC health brands.
Domain
Over-the-Counter (OTC) consumer health
Deliverable
product features
Required skills
Brand marketing, commercial management, insights-based consumer communications, P&L management, budget management, agency management, cross-functional collaboration, media and creative development, in-store support strategy
Preferred skills
Matrix organization collaboration, financial capabilities, business acumen, large OTC environment experience
Technologies
None stated
Responsibilities
Lead annual market activation planning focused on growth drivers; manage brand equity through global toolkit deployment; execute global innovation vision; manage agency and cross-functional relationships; drive execution of media, creative, and digital programs; collaborate with sales for customer engagement and in-store support.
Seniority
Mid-level, hands-on IC
