Manager, Global Performance Creative
Core
Lead performance creative strategy across all markets, defining test roadmaps, turning data into briefs, and scaling winning ads to drive new member acquisition at affordable CAC.
Role type
Senior Manager, Performance Creative Strategy
Builds
Scalable creative testing frameworks and repeatable ad patterns for paid social channels (Meta, TikTok, Reddit, Pinterest)
Domain
Digital Marketing / Performance Creative / Weight Management
Required skills
Performance creative strategy, Hypothesis-driven testing, Creative brief writing, Data analysis, Production partner management, Team leadership, AI tooling fluency, Regulatory compliance awareness
Preferred skills
Experience with GLP-1 era marketing, Cross-market adaptation, Mentorship of strategists
Technologies
Meta Ads Manager, Creative analytics tools, AI tooling
Responsibilities
Own the creative strategy and testing roadmap, Turn performance data into briefs/hooks/scripts, Run the test-and-learn loop, Build the creative brief pipeline and taxonomy, Direct production partners and creators, Serve US and International growth teams, Report weekly creative learnings, Manage and develop the Creative Strategist
Seniority
Manager, hands-on IC with team leadership
