Engagement Marketing Lead, Square
Core
Lead a team to drive product adoption, deepen engagement, and deliver measurable business growth for Square sellers through audience strategy, messaging, and experimentation.
Role type
Senior Engagement Marketing Lead
Builds
Integrated omnichannel solutions for sellers including payments, inventory management, and financial services
Domain
Fintech / SMB Commerce
Required skills
Team leadership, audience strategy, cross-functional partnership, SQL, experimentation design, positioning and messaging, communications governance, lifecycle platform fluency, executive communication
Preferred skills
Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, international growth, AI tools
Technologies
SQL, lifecycle platforms, personalization engines, automation tools
Responsibilities
Lead and develop the engagement marketing team; Own cross-product growth priorities; Establish proactive go-to-market planning; Lead program-wide experimentation; Establish communications governance; Scale execution responsibly; Oversee portfolio delivery and partnerships
Seniority
Senior, hands-on IC with team leadership