Senior Associate, Activation Search & Social, Italy
Core
Develop strategies, manage campaigns, and ensure the seamless integration of Paid Search and Paid Social activities within broader media strategies.
Role type
Senior Associate, Paid Search & Social Media
Builds
Paid Search and Paid Social campaigns for large clients
Domain
Digital Marketing / Media Buying
Required skills
Paid Search campaign management, Paid Social campaign management, Google Ads, Facebook Ads, Search Ads 360, Google Analytics, TikTok Ads, Excel, PowerPoint, data-driven decision making, strategic planning, campaign optimization, pre- and post-campaign analysis, mentoring junior staff
Preferred skills
Amazon Search expertise, AI tool proficiency
Technologies
Google Ads, Facebook Ads, Search Ads 360, Google Analytics, TikTok, Excel, PowerPoint, Outlook
Responsibilities
Independently manage the setup, execution, and daily optimization of Paid Search and Paid Social campaigns; Manage high-budget campaigns for large clients ensuring strong performance and ROI; Lead pre- and post-campaign analyses to identify insights and opportunities; Provide data-driven insights and operational recommendations to clients and internal teams; Mentor junior team members, particularly Associates, and contribute to knowledge sharing within the department
Seniority
Senior, hands-on IC