Event & Field Marketing Manager – East / Central
Core
Own strategy and execution of high-volume field marketing programs (events, roadshows, activations) to drive pipeline and revenue for a B2B SaaS AI platform.
Role type
Senior IC field marketing manager
Builds
Field marketing programs, events, and customer experiences
Domain
B2B SaaS / AI / Customer Experience
Deliverable
product features
Required skills
B2B field marketing, event strategy, pipeline management, ROI analysis, sales partnership, budget management, vendor management, campaign integration
Preferred skills
High-growth SaaS startup experience, AI/Contact Center domain knowledge, ABM/account-based marketing, Salesforce/HubSpot proficiency
Technologies
Salesforce, HubSpot, Gong, Mobly
Responsibilities
Build and execute field marketing programs aligned to regional sales priorities; Set program KPIs and track sourced/influenced pipeline; Partner with sales on account targeting and follow-up; Manage 8–10+ programs per quarter end-to-end; Evaluate program performance and shift investment; Create standout customer experiences; Build repeatable playbooks for scaling.
Seniority
Mid-Senior, hands-on IC
