General Manager DSP
Core
Own the commercial result of a demand-side platform (DSP) for in-app advertising on iOS and Android, from model to campaign to gross profit.
Role type
General Manager, Performance DSP
Builds
Automated bidding and campaign systems for in-app programmatic advertising
Domain
AdTech, Programmatic Advertising, Mobile Marketing
Deliverable
production ML models
Required skills
Commercial ownership (P&L), Performance UA economics (CPI, ROAS), Leading data scientists and engineers, Hands-on AI/ML experience, Data analysis (bid rate, win rate, cost per install), Market knowledge of ML DSPs
Preferred skills
Experience scaling a performance DSP from cold start, Experience running UA at scale on third-party DSPs
Technologies
Programmatic advertising platforms, SDK data, Machine learning models
Responsibilities
Own gross profit per squad employee and the P&L, Decide the build sequence of DSP components, Make campaigns profitable for first and external clients, Lead a small squad of data scientists, analysts and engineers, Run experiments with clear hypotheses and integrate learning, Work with exchange teams on supply and data
Seniority
Senior, hands-on IC with commercial leadership
