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Core
Develop and optimize paid search strategies, manage campaigns, and drive client visibility and conversion using advanced tools and data.
Role type
Senior Search Specialist (Paid Search)
Builds
Paid search campaigns and strategies for leading brands
Domain
Digital Marketing / Paid Search
Required skills
Google Ads, Google Analytics, Bid Management Tools, Generative AI, Data Analysis, Strategic Planning, Client Presentation, Budget Management, Trend Identification, Segmentation Strategy
Preferred skills
Scripts, SEO, CRO, Experience in other media channels
Technologies
Google Ads, Google Analytics, Bid Management Tools, Generative AI
Responsibilities
Set up, optimize, and report on paid search campaigns to maximize ROI; Test, collect, and analyze data to identify trends and convert into high-impact strategies; Administer campaign budgets and monitor spend/profitability; Represent the function locally, Nordic, and globally in client and internal meetings; Collaborate with partners and tech solutions to increase team expertise; Participate in pitch work and innovative paid search projects.
Seniority
Senior, hands-on IC