Associate Director, Amazon Performance Marketing & Retail Media
Core
Strategic and hands-on commerce media leader embedded within Unilever, focusing on Amazon ecosystem performance marketing and retail media.
Role type
Associate Director, Commerce Media & Retail Media
Builds
Amazon media strategy (Sponsored Ads, DSP), full-funnel commerce strategies, category growth frameworks
Domain
Retail Media, E-commerce, Performance Marketing
Required skills
Amazon Sponsored Ads strategy, Amazon DSP management, keyword & bidding optimization, budget allocation, ROAS/TACoS analysis, full-funnel strategy, category growth planning, stakeholder management
Preferred skills
Agency partner management, incrementality analysis, search behavior translation
Technologies
Amazon DSP, Amazon Sponsored Products, Amazon Sponsored Brands, Amazon Sponsored Display
Responsibilities
Own strategy across Amazon Sponsored Products, Sponsored Brands, Sponsored Display and DSP; Conduct hands-on audits of campaign structure, keyword strategy, and bidding; Develop full-funnel approaches spanning search, conquesting, retargeting, and prospecting; Build Amazon category growth strategies spanning assortment and price-pack architecture; Connect retail media investment with broader brand marketing initiatives
Seniority
Senior, hands-on IC with strategic leadership
