Field Marketing Manager, West
Core
Lead strategy and execution of field marketing activities across the West region to drive early-stage pipeline and accelerate sales cycles for a cyber security SaaS platform.
Role type
Senior Field Marketing Manager (Regional)
Builds
Regional events, customer communities, and integrated field programs aligned with broader marketing campaigns.
Domain
Cyber Security / SaaS
Deliverable
product features
Required skills
Field marketing strategy, B2B SaaS experience, sales partnership, regional event planning, customer community building, budget management, data-driven decision making, cross-channel marketing.
Preferred skills
Experience with international sales teams, channel sales support, executive and practitioner audience engagement, humor and authenticity.
Technologies
None explicitly listed
Responsibilities
Manage field marketing relationships with regional sales teams; plan and execute a 6–9 month regional events strategy; align field activities with current marketing campaigns; build regional customer communities and source customer speakers; report on regional business health to sales leadership; manage field marketing budget; partner with partnerships team on co-marketing initiatives.
Seniority
Senior, hands-on IC