Director, Digital Production, GOC
Core
Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices.
Role type
Senior IC addressable media strategist
Builds
Cross-channel addressable matrices and creative rules aligned with real-time contextual triggers
Domain
Digital media, addressable marketing, AI-driven media
Required skills
Strategic media planning, addressable creative strategy, audience strategy, digital activation, creative strategy, Dynamic Creative Optimization (DCO) platforms, ad servers, addressable media channels, complex campaign data analysis, narrative-driven client recommendations, workshop facilitation, emerging media technology, agentic workflows, AI content generation
Preferred skills
None stated
Technologies
WPP Open, Generative AI tools, Clinch, Innovid, Celtra, Smartly
Responsibilities
Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences; Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers; Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees; Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue; Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices
Seniority
Senior, hands-on IC
