Senior Customer Marketing Manager
Core
Lead strategy, execution, and optimization of integrated campaigns to drive revenue growth, expansion, cross-sell, and upsell within existing customer accounts.
Role type
Senior Customer Marketing Manager
Builds
Customer expansion campaigns, cross-sell/upsell initiatives, and pipeline growth programs
Domain
B2B SaaS / Revenue Performance Management (SPM)
Required skills
B2B marketing strategy, integrated campaign management, account-based marketing (ABM), customer lifecycle marketing, marketing automation, Salesforce reporting, stakeholder alignment, data-driven optimization, project management
Preferred skills
Experience with HubSpot/Marketo/Pardot/Eloqua, segmentation strategies, vendor/agency coordination, scalable framework building
Technologies
HubSpot, Marketo, Pardot, Eloqua, Salesforce
Responsibilities
Design and execute multi-channel customer expansion campaigns; Develop segmentation and targeting strategies based on account health and lifecycle; Partner with Sales and Customer Success to identify expansion-ready accounts; Lead campaign planning, stakeholder alignment, and launch readiness; Analyze campaign performance data to optimize outcomes; Coordinate cross-functional contributors and agency partners; Build scalable campaign frameworks and reporting processes
Seniority
Senior, hands-on IC