Senior Integrated Campaigns Manager
Core
Lead the strategy, execution, and optimization of integrated campaigns to drive customer expansion, cross-sell, upsell, and pipeline growth within existing accounts.
Role type
Senior Integrated Campaigns Manager
Builds
Customer expansion campaigns, cross-sell/upsell initiatives, and pipeline growth programs
Domain
B2B SaaS / Revenue Performance Management (SPM)
Required skills
Integrated campaign management, multi-channel campaign execution, segmentation and targeting strategies, marketing automation platforms, Salesforce reporting, cross-functional stakeholder leadership, project management, data-driven optimization
Preferred skills
Account-based marketing, lifecycle marketing, buyer journey management, attribution modeling, agency/vendor coordination
Technologies
HubSpot, Marketo, Pardot, Eloqua, Salesforce
Responsibilities
Design and execute integrated customer expansion campaigns across email, digital, webinars, events, and account-based marketing; Develop segmentation and targeting strategies based on customer lifecycle stage and account health; Partner with Customer Success, Sales, and Revenue Operations to identify expansion-ready accounts; Lead campaign planning, execution, and stakeholder alignment; Analyze campaign performance data to identify optimization opportunities; Coordinate cross-functional contributors and agency partners to ensure on-time, on-budget delivery; Build scalable campaign frameworks and reporting processes
Seniority
Senior, hands-on IC