Marketing Manager
Core
Lead overall marketing and communications strategy to grow enrolments and strengthen brand visibility for an engineering education institute.
Role type
Senior Marketing Manager (People Leadership)
Builds
Marketing campaigns, content strategy, PR initiatives, and digital presence for engineering education programs.
Domain
Education / Engineering Training
Deliverable
product features
Required skills
Strategic marketing planning, team leadership, PR and content strategy, digital marketing oversight, data-driven decision making, stakeholder collaboration
Preferred skills
CRM and marketing automation platform experience, education sector background, tertiary qualification in marketing or communications
Technologies
HubSpot, SEO/AEO tools, social media platforms, webinar platforms
Responsibilities
Develop and drive overall marketing and communications strategy aligned with growth objectives; Lead and support a multidisciplinary marketing team; Provide strategic oversight across events, website, social media, creative content, and paid campaigns; Use marketing data to guide priorities and improve enquiries and enrolments; Collaborate with technology teams on shared initiatives.
Seniority
Senior, hands-on IC with people management responsibilities
