Senior Product Marketing Manager, Healthcare
Core
Own and scale Cresta's positioning, messaging, and GTM strategy for the Healthcare industry, translating AI platform capabilities into industry narratives for payers, providers, and health organizations.
Role type
Senior Product Marketing Manager (Healthcare vertical)
Builds
Healthcare-specific go-to-market strategies, sales enablement materials, and thought leadership content for AI-powered customer experience platforms.
Domain
Healthcare (Payers, Providers, DSOs, Retail Health) + AI/Conversational AI
Deliverable
product features
Required skills
Product marketing, Healthcare domain expertise (payer/provider), regulatory/compliance knowledge, buyer persona development, cross-functional partnership, data-driven market analysis, executive presentation
Preferred skills
Contact center/CX/AI Agents experience, Healthcare patient access/revenue cycle ops, hypergrowth scale-up experience
Technologies
Conversational AI, AI Agents, Customer Experience platforms
Responsibilities
Develop and refine Healthcare positioning/messaging; Establish thought leadership via content/events/analyst engagement; Develop buyer personas and understand compliance/decision dynamics; Partner with product/sales to execute GTM strategies; Lead vertical launches and create sales enablement; Influence product roadmap based on win/loss data.
Seniority
Senior, hands-on IC
