Director, OOH Direct Activation
Core
Lead the Toronto OOH/Print Activation team, translating client business objectives into effective activation strategies and overseeing delivery from negotiation through execution and reconciliation.
Role type
Senior IC Director, OOH/Print Activation
Builds
OOH and Print media campaigns for client portfolios
Domain
Advertising / Out-of-Home (OOH) and Print Media
Required skills
OOH and Print activation strategy, team leadership and development, client relationship management, budget oversight and financial reconciliation, vendor negotiation, campaign execution and optimization
Preferred skills
Programmatic OOH knowledge, AI technology proficiency, industry event representation
Technologies
Microsoft Office, AI tools
Responsibilities
Set team priorities and objectives, lead and coach the activation team, manage senior client relationships, oversee end-to-end campaign delivery and financial accountability, champion innovation in OOH formats, present annual plans and recommendations, monitor revenue variances, support new business pitches
Seniority
Director, hands-on leadership