Director, Strategy
Core
Lead advertising strategy across NYT's digital, audio, print, and events platforms to create integrated programs and compelling creative briefs for brand clients.
Role type
Director, Advertising Strategy (Management & Strategy)
Builds
Integrated advertising programs, creative briefs, and client proposals for NYT media offerings.
Domain
Media & Advertising (Digital, Audio, Print, Events)
Deliverable
product features
Required skills
Cross-platform advertising strategy, team management (3-6 strategists), stakeholder management, RFP management, creative briefing, media strategy, research & insights, client proposal development, category fluency.
Preferred skills
Bachelor's Degree.
Technologies
Proprietary research tools, third-party research resources.
Responsibilities
Manage 3-6 strategists across 2-3 Categories; Co-lead resourcing across the Strategy Team; Consult with Sales leadership to improve processes; Engage with teams across the Ad Department to guide cross-functional solutions; Author and deliver creative briefs on tight turnarounds; Create and guide others in the creation of powerful proposals; Lead and project manage across relevant departments to create integrated programs for clients; Attend key sales calls to pitch advertising and media ideas.
Seniority
Director, Management & Mentorship