Partner Marketing Lead, Resellers
Core
Lead global marketing strategy, playbooks, and tier-advancement programs for the Claude Partner Network (CPN) Reseller track to enable partners to sell AI directly to end customers.
Role type
Senior IC partner marketing lead (B2B technology)
Builds
Global reseller marketing programs, co-marketing campaigns, tier-advancement paths, and partner-funded initiatives
Domain
Artificial Intelligence (AI) / B2B Technology / Partner Channel
Required skills
Partner marketing strategy, co-marketing program management, agency sourcing and management, international market expansion, indirect sales motions, CRM data analysis, joint value proposition development
Preferred skills
7+ years marketing experience, partner program launch/scaling, customer story production, cloud marketplace reseller experience, localized content creation, partner relationship management tools, enterprise AI use cases, team mentorship
Technologies
Salesforce, CRM systems
Responsibilities
Set marketing strategy and investment priorities for the reseller track; Define and maintain the reseller marketing playbook and co-marketing standards; Manage agency partners globally including scope, budgets, and quality; Own partner marketing funds (MDF) end-to-end; Plan tier-advancement activities and customer stories; Coordinate joint announcements and press; Measure success via pipeline and revenue KPIs
Seniority
Senior, hands-on IC
