Senior Campaign Manager (20 Month Contract)
Core
Lead planning, execution, and optimization of integrated demand generation campaigns with a strong focus on Account-Based Marketing (ABM) to generate pipeline and revenue from net-new prospect accounts globally.
Role type
Senior individual contributor campaign manager (demand generation/ABM)
Builds
Multi-channel demand generation programs and ABM initiatives for global SaaS customers
Domain
B2B SaaS / Revenue Performance Management (SPM)
Required skills
Account-Based Marketing (ABM) strategy, multi-channel campaign execution, Salesforce proficiency, HubSpot proficiency, B2B buyer journey understanding, campaign analytics, project management, stakeholder management
Preferred skills
Experience with digital marketing platforms, marketing performance reporting, audience segmentation, testing strategies
Technologies
Salesforce, HubSpot, digital marketing platforms, campaign analytics tools
Responsibilities
Design and execute integrated demand generation campaigns across email, digital, social, webinars, events, and ABM initiatives; Partner with Sales and Product Marketing to support account planning and targeted engagement; Manage campaign delivery from planning through execution, reporting, and optimization; Analyze campaign performance and provide recommendations to improve conversion and ROI; Build and present campaign performance insights and pipeline impact updates to stakeholders
Seniority
Senior, hands-on IC