Pessoa Analista de Mídia Sênior - Retail Media
Core
Senior Retail Media Analyst responsible for planning, executing, and optimizing performance media campaigns for large-scale retail clients, translating data into strategic insights.
Role type
Senior Retail Media Analyst
Builds
Retail media campaigns and performance strategies for retail clients
Domain
Retail Media / Digital Performance Marketing
Deliverable
product features
Required skills
Retail Media campaign management, Performance marketing strategy, Data analysis and reporting, KPI tracking (ROAS, ROI, CPA, CTR), Client presentation and account management, Cross-functional collaboration
Preferred skills
Experience with retail media platforms, Strategic planning across funnel stages, Mentoring junior team members
Responsibilities
Plan, execute, and optimize retail media campaigns; Develop media strategies based on funnel stages; Analyze performance data to identify growth opportunities; Create reports and presentations for clients; Collaborate with data, BI, and planning teams; Support junior professionals in technical development and execution
Seniority
Senior, hands-on IC