Performance Marketing Specialist
Core
Managing and optimizing performance marketing campaigns on Google and Bing to maximize ROI through a data-driven approach.
Role type
Performance Marketing Specialist (SEM)
Builds
Paid search and display campaigns for consumer comparison and service brands
Domain
Digital marketing / Consumer finance and utilities
Required skills
Google Ads, Bing Ads, Google Analytics, Excel, SEM campaign management, keyword optimization, copywriting for ads, data analysis, ROI/CPA/CTR optimization
Preferred skills
STEM degree, Economics or Communication degree
Technologies
Google Ads, Bing Ads, Google Analytics, Excel
Responsibilities
Manage SEM campaigns on Google Ads and Bing Ads (search and display), Manage Google Shopping campaigns (CSS/CSS PLA), Analyze account data for reporting and KPI identification, Optimize campaigns for ROI, CPA, CTR, and cost containment, Optimize ad copy to increase CTR, Monitor and expand campaigns, ad groups, and keywords, Analyze search terms and optimize negative keywords, Manage and optimize display campaigns (standard and remarketing), Monitor and improve display network placements
Seniority
Mid-level, hands-on IC