Manager, Media Activation, UK
Core
Lead a team of Account Executives and Global Operations Centre staff to execute and optimize paid search campaigns for clients using AI-driven tools and automation.
Role type
Senior IC Paid Search Account Manager (Team Lead)
Builds
Optimized paid search campaigns and performance reports for global brands
Domain
Digital Marketing / Paid Search / AI-Driven Media
Required skills
Paid Search strategy, Team management, AI optimization, Bid management, Data analysis, Project management
Preferred skills
Generative AI for ad copy, Cross-platform campaign formats (Performance Max, Microsoft Audience Network), Looker Studio
Technologies
Google Ads, Microsoft Ads, Google Analytics 4, SA360, Adobe, Google Data Studio, Looker Studio, WPP MediaAutomations Portal
Responsibilities
Manage and develop Account Executives and GOC staff, oversee daily diagnostics and governance, implement automation processes, optimize client campaigns, prepare performance commentary and weekly reporting, foster client and supplier relationships.
Seniority
Senior, hands-on IC with people management