Director, Strategy
Core
Senior strategic partner shaping insight-led media strategies, leading annual planning, major brief responses, and translating complex opportunities into clear direction for clients.
Role type
Senior IC strategy director (media & communications)
Builds
Integrated media approaches, annual plans, major brief responses, and new business pitches
Domain
Marketing, advertising, and media ecosystem
Deliverable
product features
Required skills
Integrated media strategy, insight-to-activation conversion, data and AI-enabled planning, digital performance and commerce, commercial acumen, people leadership, stakeholder influence
Preferred skills
Award-winning creative thinking, experience with WPP Open/AI tools, diverse team development
Technologies
WPP Open, AI planning tools
Responsibilities
Define business challenges and media roles; lead annual planning and major briefs; translate strategy into integrated media approaches; build measurement frameworks; champion data/AI tools; advance digital/performance/commerce strategies; shape compelling narratives; identify new business opportunities; coach and nurture planning teams; build trusted client and agency relationships
Seniority
Senior, hands-on IC with leadership responsibilities