Manager, Content Marketing
Core
Lead the content function and shape how Varicent shows up in the market for enterprise SaaS customers.
Role type
Manager, Content Marketing (B2B SaaS)
Builds
Organic content strategy, SEO/AEO content, thought leadership, and marketing assets for revenue leaders.
Domain
B2B Enterprise SaaS / Revenue Performance Management
Required skills
B2B content marketing strategy, team management and coaching, SEO and AEO, editorial judgment, translating complex subjects, performance data analysis, cross-functional partnership
Preferred skills
Experience in enterprise SaaS, portfolio demonstrating range across multiple formats, ability to guide team in using AI effectively
Technologies
SEO tools, AEO platforms, AI writing assistants
Responsibilities
Develop and execute content strategy across audiences and channels; manage, mentor, and develop a team of content marketers and writers; write and edit high-impact content including thought leadership and product launches; partner with Product Marketing, Demand Generation, and Sales teams; measure content performance and refine strategy based on results.
Seniority
Manager, hands-on IC with people leadership