(Sr) Lead, Retention Strategy & Operations
Core
Building a new growth function to solve patient retention and reactivation problems from 0→1 by identifying drop-off points and driving measurable improvements in conversion and LTV.
Role type
Senior Lead, Retention Strategy & Operations (Strategy & Lifecycle Marketing)
Builds
Patient retention programs, lifecycle campaigns, and scalable lifecycle capabilities
Domain
Digital Health / Metabolic Health
Required skills
Strategic problem solving, data fluency, experimentation design, 0→1 program building, cross-functional leadership, lifecycle marketing strategy, segmentation and personalization, product partnership
Preferred skills
Lifecycle marketing hands-on experience (ESP tools), fast-growing tech or healthcare startup experience, people leadership, modern mar-tech stack fluency
Technologies
customer.io, braze, iterable
Responsibilities
Identify and size biggest retention opportunities using quantitative and qualitative data; Own strategy for high-priority retention problems translating ambiguity into hypotheses and roadmaps; Drive 0→1 initiatives from insight to impact; Own metrics and experimentation roadmap; Design and scale campaigns across email, SMS, push, and product touch points; Partner with Product, Data, and Engineering to build scalable capabilities
Seniority
Senior, hands-on IC with strategic ownership
