Digital Marketing Analytics Manager
Core
Lead strategy, execution, and optimization of data-driven insights for digital advertising programs in retail e-commerce, serving Marketing, eCommerce, and Data teams.
Role type
Manager-level Digital Marketing Analytics Lead
Builds
Automated performance reporting dashboards, experimentation roadmaps, and scalable data pipelines for media measurement.
Domain
Retail e-commerce, Digital Advertising, Media Measurement
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Media measurement, attribution modeling, data architecture, customer behavior analytics, A/B testing, GeoLift studies, cross-channel incrementality frameworks, data visualization, storytelling
Preferred skills
Team leadership, process improvement, strategic planning
Technologies
Tableau, Looker Studio, Google Ads, Meta, TikTok, DV360, BigQuery
Responsibilities
Deliver automated performance reporting and dashboards to track KPIs; Conduct in-depth analyses across paid digital channels to identify trends and recommend optimizations; Lead tagging and data capture strategy to ensure accurate tracking; Partner with Data Engineering to ensure robust pipelines to the data warehouse; Lead and mentor a high-performing team of analysts.
Seniority
Manager, hands-on IC with team leadership