Digital Marketing Analytics Manager

## About the Role Insight Global is seeking a Digital Marketing Analytics Manager to join a top retail e-commerce client for a permanent position. The Manager will lead the strategy, execution, and optimization of data-driven insights across our digital advertising programs. This role is critical in shaping how we measure performance, allocate media investments, and optimize campaigns across paid channels including Search (Google Ads), Social (Meta, TikTok), Display (DV360), and Affiliates. You will be a key business partner to Marketing, eCommerce, and Data teams - developing cohesive narratives that inform executive decision-making and campaign-level tactics. The ideal candidate is both a hands-on technical expert and a strategic thinker with a strong grasp of media measurement, attribution modeling, data architecture, and customer behavior analytics. This role also involves leading a team of analysts and supporting the evolution of our digital analytics capability across platforms, data pipelines, and personalization efforts. ## Responsibilities Digital Performance Analytics & Insights - Deliver timely, automated performance reporting and dashboards (Tableau, Looker Studio) to track KPIs including ROAS, CAC, CPC, Conversion Rates, etc. - Conduct in-depth analyses across paid digital channels and segments to identify trends, mine actionable business insights, and recommend optimizations and test-and-learn initiatives. - Develop and support experimentation roadmaps including A/B testing, GeoLift studies, and cross-channel incrementality frameworks. Data Architecture & Measurement Strategy - Lead the tagging and data capture strategy across digital campaigns to ensure accurate and enriched tracking of customer interactions across platforms (web, app). - Partner with Data Engineering to ensure robust and scalable pipelines to the data warehouse (BigQuery), enabling trustworthy reporting and analytics. - Own the Data Management Platform (DMP) taxonomy and partner with marketing on segmentation and personalization strategies. Project Management and Process Improvement - Manage multiple simultaneous projects with clear prioritization framework. - Actively provide insights and recommendations to improve internal processes to more efficiently allocate resources. - Support development of organizational strategies with focus on team structure, competency requirements, and upskilling frameworks. Leadership & Collaboration - Lead and mentor a high-performing team of analysts, translating data into clear business narratives and executive-ready insights. - Collaborate with cross-functional teams and vendors to align media and measurement strategies. - Champion a data-informed culture and promote best practices in data visualization, storytelling, and stakeholder communication. ## Requirements - Strong analytical, influencing and interpersonal skills - Organizational skills - Develops Talent - Decision Quality - Plans and Aligns - Ensures Accountability - Instills Trust ## Nice to Have ## Benefits