Demand Generation Specialist
Core
Acquisition-focused role planning, executing, and optimizing demand generation campaigns to drive revenue growth and pipeline expansion for Follett Software's B2B SaaS education platform.
Role type
Demand Generation Specialist (B2B SaaS)
Builds
Integrated marketing campaigns, lead generation pipelines, and performance reporting for the Growth Marketing team.
Domain
B2B SaaS / EdTech
Required skills
B2B demand generation strategy, multi-channel campaign management (email, paid media, webinars, events), CRM proficiency (Salesforce), data analysis and reporting, campaign optimization, cross-functional collaboration, AI tool adoption for marketing workflows
Preferred skills
EdTech experience, advanced Excel skills (pivot tables, formulas), agentic workflow implementation
Technologies
Salesforce, Microsoft Office (Excel), AI tools, agentic workflows
Responsibilities
Develop and execute integrated marketing campaigns to drive revenue; translate business needs into campaign briefs and activation plans; coordinate production across marketing channels; monitor full-funnel performance and surface optimization insights; prepare reports on leading/lagging indicators and market trends; create optimization strategies for testing audiences and messaging; collaborate with Sales on lead follow-up and acquisition priorities
Seniority
Mid-level, hands-on IC