Director, Measurement Science
Core
Define and lead measurement strategy for outcome-based media programs, connecting campaign execution to business outcomes and commercial decisions.
Role type
Senior Director of Measurement Science
Builds
Measurement frameworks, incrementality studies, A/B tests, and test-and-learn programs for programmatic media
Domain
Digital advertising, programmatic media, marketing analytics
Required skills
Programmatic media expertise, Incrementality testing, A/B testing, Marketing mix modeling, Multi-touch attribution, SQL, Tableau, Power BI, Team leadership
Preferred skills
Python, Ad-tech platforms, Clean-room data collaboration, Amazon Marketing Cloud, Ads Data Hub, InfoSum
Responsibilities
Lead measurement strategy for outcome-based media programs; Design incrementality studies and test-and-learn programs; Analyze DSP data from The Trade Desk and DV360; Evaluate measurement partners and methodologies; Build team programmatic measurement capability; Establish forward-looking views on AI and cross-platform measurement
Seniority
Senior, hands-on IC with people management
