Expert Activation Specialist
Core
Define and implement local omnichannel strategies to increase touchpoints and frequency of engagement with Healthcare Professionals (HCPs) across Haleon product categories, leveraging data and advanced analytics to optimize ROI.
Role type
Senior IC marketing activation specialist (omnichannel)
Builds
Omnichannel activation plans and HCP engagement ecosystems
Domain
Consumer healthcare + digital marketing
Deliverable
product features
Required skills
omnichannel strategy design, HCP engagement modeling, performance analytics, data-driven decision making, cross-functional collaboration, dashboard management, campaign effectiveness evaluation
Preferred skills
MMM/Prometheus/MORE tool proficiency, external Key Expert Engagement (KEE) management, stakeholder influence
Technologies
WhatsApp, Spotify, YouTube, email databases, Excel, PowerPoint, Power BI, IPSOS, Circana, CBIA, SFE
Responsibilities
Define and execute Italian Expert multichannel strategy using the HHP digital platform; collaborate with Medical function to execute external Key Expert Engagement (KEE) strategy; prepare periodic performance reports on omnichannel activities; synthesize analytics and research insights to inform digital strategy development; partner with data providers to build multi-level reporting frameworks; embed MMM/Prometheus and MORE tools into daily decision-making.
Seniority
Senior, hands-on IC
