Wellness CBIA Manager - Europe
Core
Develop consumer, expert, market, and competitive insights to drive brand strategy, innovation, and performance optimization for wellness brands across Europe.
Role type
Senior Brand Insights Manager
Builds
Brand narratives, marketing strategies, and innovation concepts for consumer health products
Domain
Consumer Health / Wellness / Brand Strategy
Deliverable
dashboards & analysis
Required skills
Consumer behavior analysis, market research project management, statistical analysis (SPSS, R, Python), data visualization (Power BI, Tableau), MMM modeling, price elasticity analysis, cross-functional collaboration, budget management
Preferred skills
AI-based approaches for insights, advanced data analysis of large datasets
Responsibilities
Deliver brand insights to support strategic decisions on competition; Contribute to brand foundations including positioning and architecture; Identify growth opportunities and business challenges; Monitor wellness KPIs to track market performance and campaign effectiveness; Support brand innovation through concept testing and in-market launch assessment; Act as key contact for Stage Gate processes; Manage market research projects and budgets; Partner with shopper insights teams; Translate data into actionable insights for stakeholders
Seniority
Senior, hands-on IC