Marketing Insight Manager
Core
Own the customer and brand insight agenda, shaping research to influence brand strategy, campaigns, and business decisions for major B2C brands.
Role type
Senior Marketing Insight Manager
Builds
Actionable recommendations that improve marketing performance and drive growth for consumer brands.
Domain
Consumer Services / Marketing Research
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Brand tracking programme leadership, qualitative and quantitative research methodologies, managing research agencies, AI tool utilization for insight synthesis, strategic storytelling, campaign evaluation, translating complex data into business recommendations
Preferred skills
Experience with large-scale multi-million-pound marketing campaigns, pre-testing creative concepts, embedding insight into planning and proposition development
Technologies
AI tools for research and reporting automation
Responsibilities
Lead brand tracking, annual customer sentiment analysis, and deep-dive brand analysis; Manage research partners to deliver decision-focused insights; Drive pre-testing of creative concepts; Communicate insights through compelling storytelling to influence senior stakeholders
Seniority
Senior, hands-on IC
