Brand Executive
Core
Define and support the Swedish brand portfolio, transforming consumer insights into portfolio and innovation strategy to drive product growth in Sweden and the Nordics.
Role type
Senior Brand Executive (Portfolio & Innovation Strategy)
Builds
Strategic portfolio initiatives, innovation claims, and campaign messaging priorities for the Swedish and Nordic markets.
Domain
FMCG / Consumer Goods (Sweden & Nordics)
Deliverable
product features
Required skills
Brand strategy articulation, end-to-end project management in matrix organizations, new category management, competitive performance analysis, stakeholder engagement with senior leadership, cross-functional collaboration with finance and RGM teams.
Preferred skills
Consumer insights and foresights experience, product innovation cycle management, campaign development.
Technologies
Brand Code training framework
Responsibilities
Consolidate strategic consumer insights and foresights to propose key portfolio initiatives; drive articulation of consumer USPs and innovation claims influencing campaign messaging; support delivery of portfolio and innovation projects with consumer insights teams; work with area teams to prioritize portfolio needs for Sweden as the lead market and new European markets.
Seniority
Senior, hands-on IC with strategic scope