Marketing Manager, Account Based Marketing
Core
Execute high-touch Account-Based Marketing (ABM) programs including workshops, direct mail, and client experiences to drive commercial outcomes for life sciences clients.
Role type
Senior IC Account-Based Marketing Manager
Builds
ABM activations, workshops, direct mail campaigns, and client experiences for life sciences/pharma clients
Domain
Life Sciences / Healthcare / B2B Marketing
Deliverable
product features
Required skills
ABM program execution, project management, CRM reporting, stakeholder coordination, vendor management, budget management, campaign optimization
Preferred skills
HubSpot, pharmaceutical/biotech marketing, enterprise contract experience
Technologies
HubSpot
Responsibilities
Own end-to-end execution of 1:1 and 1:few ABM programs; Translate commercial priorities into executable program briefs; Manage multiple concurrent programs with speed and quality; Partner with Sales to coordinate activations and follow-up; Track program success measures and optimize based on data; Ensure activations meet brand and healthcare compliance requirements
Seniority
Mid-Senior, hands-on IC
