Sr. Director, Product Marketing
Core
Lead Varicent's Product Marketing function to shape go-to-market strategy, market positioning, and revenue growth for enterprise SaaS solutions.
Role type
Senior Director, Product Marketing (Strategy & Team Leadership)
Builds
Go-to-market strategies, product positioning, sales enablement programs, and launch execution for Revenue Performance Management (SPM) software.
Domain
Enterprise SaaS / Revenue Performance Management (SPM) / Sales Technology
Deliverable
product features
Required skills
B2B technology product marketing, go-to-market strategy, team leadership, market research, competitive intelligence, sales enablement, product positioning, commercialization, AI-enabled workflows
Preferred skills
Sales Performance Management domain expertise, value-based selling, account-based marketing, industry analyst engagement, MBA
Technologies
Generative AI, AI-enabled marketing workflows
Responsibilities
Lead and develop the Product Marketing organization; Define product positioning and messaging frameworks; Partner with Product leadership on roadmap and commercialization; Lead product launches and cross-functional GTM initiatives; Drive sales enablement and competitive intelligence; Provide strategic market insights to executive leadership.
Seniority
Senior Director, hands-on IC with team leadership