Senior Data Analytics Implementation Specialist
Core
Lead technical architecture and measurement for digital media projects, focusing on GA4, tag management, and cross-channel attribution to optimize media performance.
Role type
Senior Data Analytics Implementation Specialist (Digital Measurement & Analytics)
Builds
Measurement plans, data architectures, tag implementations, and attribution models for media teams
Domain
Digital Media, Marketing Analytics, Data Engineering
Deliverable
production ML models | product features | dashboards & analysis
Required skills
GA4 (Web/Apps), Google Tag Manager (Web & Server-Side), SQL, Google BigQuery, Digital Attribution, Marketing Mix Modeling (MMM), Data Quality Auditing, API Integrations (Conversions API, Google Ads API), Looker Studio, First-Party Data Strategies, GDPR/Consent Mode
Preferred skills
Python/R, CRM integration (HubSpot, Salesforce), MMPs (AppsFlyer, Adjust, Branch), Data Science/LLMs concepts, Google Certifications
Technologies
GA4, Google Tag Manager, BigQuery, Looker Studio, SQL, Python, R, HubSpot, Salesforce, AppsFlyer, Adjust, Branch
Responsibilities
Define and maintain Measurement Plans, KPI matrices, and data taxonomies; Develop, test, and validate tags, pixels, and events via GTM; Structure media attribution models and conversion funnels; Execute advanced SQL queries for marketing and product data cross-referencing; Develop PoCs and dashboards in Looker Studio; Lead Data Quality initiatives and audits; Mentor junior team members on technical measurement practices
Seniority
Senior, hands-on IC with technical leadership